Tuesday, 18 January 2011

Hot: Made In India

Why is that we frown upon designer wear if it declares that it's Made In India (and we say declare since we all know only a fraction of the time do designers admit to the actual country of origin if even the smallest part was obtained from somewhere else)? India is famous for some of the world's most intricate weaving and threadwork so why not stand proud for promoting some of India's finest work?
Well that's exactly what Miuccia Prada is doing. While Italy's manufacturers are trying desperately to protect the authenticity of the 'Made In Italy' label, Prada's new initiative revolts against all the Laws of Fashion with their new 'Made In..' capsule collection. It consists of woven straw accessories and dresses using Chikan embroidery from India, kilts using local wool and traditional tartan patterns from Scotland (we presume kilts are making a comeback then - time to dig out Brave Heart for some inspiration), an Alpaca knitwear line from Peru (oooh scrumptious) and hand-dyed jeans from the denim experts in Japan.
Big up to Prada!



Prada's Made In Japan jeans with
handpainted detail
Prada's Made In India traditionally woven ballerina
flats in colours inspired by the festival of Holi

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